Marketing your book is a big job. It never stops. You can’t just put out your book once and think that is all there is. But you can get attention for your book in just 5 minutes. In 5 minutes, you can get more hits to your site. You’d be amazed at how 5 minutes can make a difference in marketing your book.
Write a blog about your book. It could be about your writing process, the struggle with marketing, lessons learned, or anything you can relate to the book. Blog it and post it. Share it. Most blogs don’t take hours to write. You just need about 400 words. You can crank that out real fast. Post it. That will hit your followers within seconds.
Share a blog post, a link to your book, or a link to the book trailer. Put it on Facebook, Twitter, Tumbler, Google Plus, LinkedIn, and all those other social networks. Get it out there and have others share it. You’d be amazed at how that can work. I can share several things in less than 5 minutes and turn that into a few hundred hits.
You don’t have to keep pushing your book. That can get old. Try an indirect route. If you wrote a children’s book, don’t just write and share your book. Write blogs with titles similar to these:
· How to Read to Your Child
· Creating a Reading Area in Your House
· Building Your Child’s Library
· The Struggles with Writing a Children’s Book
You can reference your book. See how you aren’t pushing your book, but you are getting it out there. This gets more attention than you might think.
Give It Away
Put your book up to be given away. You can create a contest or a simple giveaway at sites like Goodreads. That will get attention and takes about 5 minutes to set up. It’s that simple, and the attention lasts past that 5 minutes.
Use the Resources Available
I found myself spending so much time promoting that I was actually getting overwhelmed. Then I found Hootsuite. I love it! I put up the link and comments once and it goes out to almost every social network I use. And it schedules it for me at the prime time people are online to read it. So, my marketing goes on throughout the day even if I’m not online. I spend less than 5 minutes and get hours and hours worth of exposure. You can’t beat that.
Expect to spend hours and hours promoting your book, but be smart about it. Find ways to get the most work done in the least amount of time.