#1 – Write it Out
Because you can get so many different ideas, you need to write them out. Why?
· To keep them straight
· To prioritize
· To plan
List your marketing ideas out. Research them. See which ones you should do now and which ones should wait. Not all of them should be implemented now. You don’t have the time, and the marketing timing could be way off.
Which ones do you start off with? Prioritize your list. Adjust it as you get new ideas. Then take that list and make out a plan. Ignore the ones that you won’t or can’t use right now or in the very near future. Eliminate the marketing planning clutter.
#2 – Make it Gradual
Don’t jump right in and do it all at one time, especially if you are diving into uncharted territory. Find one thing and work on it. Then add something else. I firmly believe in taking baby steps until I feel more confident in what I’m doing. Then I might begin two or three things at one time.
#3 – Kill Many Birds with One Stone
Obviously, I don’t mean literally. But why spend hours doing something that could only take five minutes? As you begin to grow your marketing plan, take advantage of ways to save yourself time and energy. Use the scheduling functions that can be found on blogs. Use tools such as Hootsuite to schedule your posts at all your different networking sites. It can save you so much time.
Never ignore something that could help you get more jobs done in less time. See what others have to say that have used it and give it a try especially if it is free or has a free trial period.
#4 – Listen to Experience
Listen to what successful authors are doing. You’ll hear the good and the bad. Weigh it carefully and see how you can apply what has worked for them for you. Keep in mind that not everything will work for everyone. Pick one thing and learn it. Get familiar with it. Test it out.
Never let your marketing plan get out of hand. Keep it simple. Keep it easy.